Managing expectations and building buzz is a tricky business. We can get your stories picked up by the media more often, craft announcements that excite your customers, and help you manage your reputation during a crisis.

Media Relations

In 2011, spamming the inboxes of journalists and bloggers with press releases is a great way to irritate a lot of people — but businesses still do it every day. Getting your story in front of the media requires a great deal of planning, constantly looking for new angles, careful storytelling, and hours of relationship management.

With a wide array of good relationships in the online media and experience creating stories that journalists actually want to write about, we can save you a lot of time and bruises banging your head against what often seems like the media’s impenetrable brick wall.

Customer Relations

Often, managing the people who are already invested in your products and services — your own customers — can be the trickiest task. As your biggest supporters, they’re also your biggest critics — and the way an announcement, product launch or change to your offering is handled can mean the difference between runaway word of mouth buzz and an unexpected wave of outcry and anger.

We’ll work with you when you’re communicating with your customers to get it done the right way, whether it’s through regular newsletters, announcements, or social media engagement.

Crisis Management

When things do go wrong, how do you handle your publics? What do you do to calm the storm and manage expectations?

Communication is a tricky thing to get right. It’s so full of nuance. And in a crisis, when all eyes are on you and looking hostile, you need to be particularly careful with how you do communicate.

When crises do arise, we help our clients take control of the situation, take the crosshairs off of their back and calm down all affected publics.

Ready to get started with a public relations campaign handcrafted for your company? Click here to get in touch.